A diagnostic for executive search firms

The Pre-Contact Trust Scorecard

Before a prospective client speaks to you, they will often look at your website, LinkedIn presence, proof and content. This scorecard shows how much justified confidence your marketing builds before contact, and where the evidence is harder to find.

30 questions, six dimensions About 4 minutes Instant score, priorities & next step

Before you begin

Answer based on what someone considering your firm can find today, rather than what you know to be true inside the business.

Choose Yes when the evidence is clear, current and easy to find. Choose Partly when something exists but is limited, inconsistent, difficult to find or no longer reflects your firm accurately. Choose No when someone checking your firm would be unlikely to find that evidence.

Your results are ready

Where shall we send your score?

Add your details to see your overall score, all six dimension results and the areas most likely to be affecting trust before contact.

Your result
Your Pre-Contact Trust score
0 / 60

This score reflects what someone considering your firm can find before speaking to you. It does not assess the quality of the work you deliver once a search begins.

Start here

What I’d tackle next

Keep this working

Your answers do not show an obvious gap. Keep your public evidence current and continue publishing useful client-facing content, so someone considering your firm can still see the same strength six or twelve months from now.

And if keeping up with LinkedIn, newsletters, case studies or wider content is taking time away from client work, you do not have to keep doing it all yourself. I support founder-led specialist executive search firms with focused content projects, ongoing monthly content and wider marketing support.

Your six scores

Would you like help with this?

Explore your next step →

The Pre-Contact Trust Scorecard · BRCS