I'm Beth Ritchie

Freelance Copywriter for HR, Recruitment & Executive Search

Case studies, email newsletters and ongoing content support that feels easy.

Tell your story.

Content for recruitment, executive search and HR that builds trust and shows the value of your work.

I work with HR, recruitment and executive search firms who want clear, confident content without the hassle of planning it all.

I ask questions, learn your niche and then look after the writing and the ideas behind it. The goal is simple: make it easy for people to understand what you do and why it matters.

I’ve worked in marketing and copywriting for almost twenty years, and I still enjoy it because every firm is different. If you’re proud of your work, I help you show it.

Not sure what you need?

I’m obsessed with keeping language simple and effective. Large corporate or small local business, there’s no excuse for rough copy, vague explanations or business jargon (yuck).

I am also a perfectionist, have a masters degree in digital marketing and nearly 20 years of copywriting and marketing experience. This isn’t my first rodeo, your business deserves a pro.

Learn How I Work

Are you ready...​

For unique, exciting, conversion driven copy?

What Do You Need?

Digital & print Copywriting

I research, write and edit clear, impactful copy. Anywhere you need words, I’ll uncover your message and create content that speaks directly to your audience.

Marketing & Strategy

I help you choose the marketing tactics that fit your business and then get them done. Social media, email marketing and content (blogs, articles, case studies and pitch decks) are my favourites.

Content Partnerships for Search Firms

If you’re an executive search or recruitment firm, I am your ongoing content partner. Newsletters, case studies and supporting content that keep you in front of clients and candidates without you having to plan it all.
Learn About Content Partnerships

Case Study Project

A standalone project to showcase recent work. Perfect as a first step before ongoing support.
Learn More

Content Partnership

Ongoing content support for executive search and recruitment firms who want consistent visibility without planning it all.
  • Case studies
  • Newsletters
  • Messaging support
How it Works

You do great work. Let’s show it clearly and consistently.

Feedback from Search & HR Clients

I can't recommend Beth highly enough. Astute, fast, and perfectly tuned in to what recruitment businesses need - she immediately got what we needed before we fully did ourselves. Beth deeply understands recruitment businesses from years of advising clients in this industry. If you're after smart, strategic, and creative marketing and copywriting support, talk to Beth!
Paul Cochrane
Just Search Group
Working with Beth Ritchie has been an absolute game-changer for our business. What sets Beth apart is her *brilliant creativity*—she has an incredible ability to take rough ideas and turn them into something exceptional. It’s rare to find someone who nails the brief on the first attempt, but Beth does it every time. If you need someone who can take your ideas and bring them to life with precision and flair, Beth is the one to call. I highly recommend her services!
Rob Heseltine
Socium Recruitment
Beth is an incredible copywriter with a very niche knowledge of the recruitment and executive search industry. Beth is extremely passionate about her work, and her positive energy really makes working with her an absolute joy. She strives for perfection, and is always available to help in any way, going above and beyond expectations. If you are a recruitment or search firm looking for a copy writer who understands our industry, I would highly recommend reaching out to Beth.
Lucy Robinson
LCR Recruitment
I can wholeheartedly recommend Beth to anyone seeking a creative consultant with both vision and precision. Beth's work is truly exceptional. She brought a fresh, strategic perspective with a sharp focus on delivering a result that aligned perfectly with our brand identity. Her creativity is matched by her professionalism. She knows how to listen and lead the creative process with clarity. Beth is a rare talent—a creative consultant who combines artistry with strategy.
Carsten Wortmann
W&W Global Partners
Beth and I have worked together at various times since 2021 and I couldn’t have asked to collaborate with a better person. She is approachable, friendly and so easy to work with. She always responds to any questions and requests in record time and helps resolve any issues with no fuss. She works hard to understand your style and business needs. She’s very knowledgeable on umbrella and payroll topics and ensures she is on top of the most recent requirements for our sector. Beth is a fantastic addition to any team. I would highly recommend Beth and will continue working with her wherever possible in the future.
Karla Keeling
Professional Passport
First of all, what a lovely person to work with. Always a breath of fresh air and happy to help. Beth has always found the latest and applicable topics for me, then turning it all on its head to provide superb articles in our specific tone of informative, authoritative, approachable and interesting to read. She has captured our personality in her articles for us and not only shared our specific regulated knowledge of our sector, but she has also taken the time to understand it and recommend topics from outside events that impact us and our target audience. First class service each and every time and I wholeheartedly recommend Beth.
Roy Beale
Headhunters