Clear, research-led content for HR, recruitment and executive search teams.
How I Work With You.
From Concept to Content
We typically start with a case study or newsletter.
This helps me understand your niche, market roles and client expectations before we move into ongoing content support.
Step 1 - Conversation
I will
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confirm the quote and timeline
- ask questions that actually matter
- learn how your brand communicates
You will:
- share the information you already have
- be honest about what works and what doesn’t
- ask questions if anything feels unclear
Step 2 - Research & Writing
I will
- research your niche and audience
- shape or refine your tone of voice
- write content that reflects your business
You will:
- answer questions as they come up
- share useful examples and context
- stay open to clarity over “fancy wording”
Step 3 — Draft & Collaboration
We can refine together or you can mark up changes first. The aim is clarity and confidence in the final version.
I will
- take feedback seriously
- refine the copy so it communicates clearly
- research again if something needs deeper context
You will:
- give clear, focused feedback
- respond in a timely way
- stay aligned with the original brief
Step 4 — Final Delivery
I will
- deliver your final files
- send the final invoice
- support ongoing work if needed
You will:
- share feedback that helps
- make payment on time
- reach out when you’re ready for more
Not sure where to start?
Working with me
What content do you provide?
Words — anywhere words matter.
Common examples include:-
case studies
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email newsletters
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LinkedIn + other content
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websites + landing pages
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brochures, guides and pitch decks
Most of my ongoing work for search firms includes newsletters, case studies and supporting content for business development and visibility.
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What if I’m not happy with my first draft?
One round of edits (within the original brief) is always included.
We clarify expectations before writing begins, so changes are usually straightforward and focused on clarity — not rewriting from scratch.
I’m already working with a designer/agency/my cousin Bob. Can you liaise with them?
Absolutely. Good content sits alongside branding, marketing and design, so I’m happy to collaborate with your existing team (including Bob).
I can work as a standalone partner, slot into an existing marketing setup, or act as a fractional content function when you don’t have one in-house. We’ll work in a way that supports how your team already operates.
Who owns the copyright?
Once the invoice is paid in full, the content is entirely yours.
I only request permission to use small excerpts in my portfolio — if you’d prefer not to, just let me know.What about confidentiality?
Everything you share is confidential, and I’m happy to sign an NDA.
Pricing & process
How much do you charge?
My rate is £100 + VAT per hour.
For larger or more concentrated projects, my day rate is £600 + VAT. I’ll always provide a clear quote before we begin.I have a limited budget, is there any wiggle room?
I keep pricing consistent and transparent. If you need something streamlined, copyediting is a good option — you write it, I refine it. I can edit up to 1,000 words per hour.
If we work together regularly, you won’t be locked into a retainer or charged for hours you don’t use. We simply build a predictable monthly plan based on the work you actually need — usually a mix of newsletters, case studies and supporting content.
How long will my copy take?
It depends on what you need and how familiar I am with your sector.
As a guide, I usually produce around 300 words of researched, original content per hour. Once we’ve worked together for a while, projects become faster because your tone and audience are already established.How quickly can you start?
I typically work on a two-week lead time once terms are agreed and background information is provided.
If you have an urgent deadline, ask. If I can help, I will.
Do you provide free samples?
I don’t work on spec or write “test pieces” — writing requires research, time and skill.
If you’d like to try working together first, you can book a two-hour project slot with no obligation beyond that work.I’m also happy to share a sample sheet of previous work.
Can you get me to the top of Google?
No ethical writer or marketer can guarantee that.
What I can do is create content that:-
communicates value clearly
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supports credibility and visibility
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helps people understand why they should work with you
This is the kind of work that performs well online and in business development conversations.
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I’m in! How do we get started?
Just book a call or send an email.
We’ll discuss what you need, I’ll send a quote, and we begin. For search firms, we usually start with one project (often a case study or newsletter) and then decide whether ongoing support makes sense.
For search & recruitment firms
Will you understand our industry (especially if we’re in recruitment/search)?
Yes — I specialise in executive search, HR and recruitment, so I understand how nuanced marketing in this space is. Content needs to reflect the depth of your work, show commercial value clearly, and still feel true to how your firm operates.
I learn how your business communicates, how your niche works and what your clients value. This is why research matters more than clever wording.