About Beth Ritchie

Content partner for HR, recruitment and executive search.

Clear content, backed by research and genuine understanding.

Why I Work This Way

I specialise in working with HR, recruitment and executive search teams because I genuinely enjoy understanding how people are hired.

I learn how your business works — the process behind each search, what your clients value and how your team communicates. That understanding is what allows me to write in a way that feels true to you and your brand.

With almost twenty years in marketing and a Master’s in digital marketing, I’ve learned that clear content doesn’t come from clever wording. It comes from listening properly, asking the right questions and representing your work accurately.

You care about doing great work. I care about helping people see it.

I can't recommend Beth highly enough. Astute, fast, and perfectly tuned in to what recruitment businesses need - she immediately got what we needed before we fully did ourselves. Beth deeply understands recruitment businesses from years of advising clients in this industry. If you're after smart, strategic, and creative marketing and copywriting support, talk to Beth!
Paul Cochrane
Just Search Group
Working with Beth Ritchie has been an absolute game-changer for our business. What sets Beth apart is her *brilliant creativity*—she has an incredible ability to take rough ideas and turn them into something exceptional. It’s rare to find someone who nails the brief on the first attempt, but Beth does it every time. If you need someone who can take your ideas and bring them to life with precision and flair, Beth is the one to call. I highly recommend her services!
Rob Heseltine
Socium Recruitment
Beth is an incredible copywriter with a very niche knowledge of the recruitment and executive search industry. Beth is extremely passionate about her work, and her positive energy really makes working with her an absolute joy. She strives for perfection, and is always available to help in any way, going above and beyond expectations. If you are a recruitment or search firm looking for a copy writer who understands our industry, I would highly recommend reaching out to Beth.
Lucy Robinson
LCR Recruitment
I can wholeheartedly recommend Beth to anyone seeking a creative consultant with both vision and precision. Beth's work is truly exceptional. She brought a fresh, strategic perspective with a sharp focus on delivering a result that aligned perfectly with our brand identity. Her creativity is matched by her professionalism. She knows how to listen and lead the creative process with clarity. Beth is a rare talent—a creative consultant who combines artistry with strategy.
Carsten Wortmann
W&W Global Partners
Beth and I have worked together at various times since 2021 and I couldn’t have asked to collaborate with a better person. She is approachable, friendly and so easy to work with. She always responds to any questions and requests in record time and helps resolve any issues with no fuss. She works hard to understand your style and business needs. She’s very knowledgeable on umbrella and payroll topics and ensures she is on top of the most recent requirements for our sector. Beth is a fantastic addition to any team. I would highly recommend Beth and will continue working with her wherever possible in the future.
Karla Keeling
Professional Passport
First of all, what a lovely person to work with. Always a breath of fresh air and happy to help. Beth has always found the latest and applicable topics for me, then turning it all on its head to provide superb articles in our specific tone of informative, authoritative, approachable and interesting to read. She has captured our personality in her articles for us and not only shared our specific regulated knowledge of our sector, but she has also taken the time to understand it and recommend topics from outside events that impact us and our target audience. First class service each and every time and I wholeheartedly recommend Beth.
Roy Beale
Headhunters

How Working Together Starts

Most clients begin with a case study to showcase recent work. From there, we build ongoing support at a cadence that fits your goals.
How It Works

A little about me.

I get curious about everything (it’s a problem, and also why I’m good at my job)...
I love travelling (four countries a year is the goal), reading anything I can get my hands on and eating really great food. Exercise balances out that last part, and learning is usually what I’m doing when I’m not eating or planning my next trip. Curiosity is my favourite thing. I ask questions, dig into ideas and fall into strange little rabbit holes, and that habit spills directly into how I work with my clients.