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Insights from the exciting world of digital marketing.

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AI vs Professional Copywriters

In this article, AI and pro copywriting are going head to head. In an exciting battle of woman versus machine, I’ll pull back the curtain and uncover the elements involved in great copy and whether AI can really compete.

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Will Coronavirus kill quality, free to consume content?

With many companies facing huge hardship due to the coronavirus pandemic, everyone is looking for ways to generate more business in a frankly terrifying economic situation. Content has long been used by savvy marketers to entice consumers towards their brand, to start a conversation, and give them a taste of what to expect if they… Read More »Will Coronavirus kill quality, free to consume content?

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